Digital strategy.
Know what to build first.
We do the research and planning up front, so you build what people actually need.
What You Get
A plan everyone can follow.
You get it all in writing, so everyone on your side and ours works from the same plan.
- What we learned from research
- Our recommendations
- Visitor profiles and journey maps
- A site map and content structure
- Technical requirements
- A step-by-step roadmap
- How we’ll measure success
Our Approach
We start with the right questions.
First we learn how your organization works, who you serve and what’s actually going wrong. Most of the useful answers come from asking good questions and listening closely.
We do this even when you already know what you want. Usually it confirms the plan, and when it doesn’t, you find out before you’ve paid to build the wrong thing.
What This Includes
Three steps, taken in order.
Before we suggest anything, we get to know your organization, the people you serve and which problems are worth solving first.
Every strategy project goes through these three steps. How deep each one goes depends on the project, but the order stays the same.
Research
Learning how things work today before anyone makes a decision.
- Interviews and workshops with your staff
- Research and testing with the people you serve
- A look at similar organizations and competitors
- A review of your analytics
- Technical requirements
Planning
Turning what we learned into a clear direction.
- Content plan and site structure
- How the site should work for visitors
- Which platform and systems to use
- A step-by-step roadmap
- How you’ll measure success
Getting everyone on board
Making sure everyone involved wants the same thing.
- Workshops across departments
- Ranking what matters most
- Timeline and budget
- Risks and how to handle them
- Who signs off, and when
When You Need This
Signs you should plan first.
You’re not sure where to start
You know something needs to change, but not what to build.
People want different things
Different departments picture different projects.
It touches a lot of systems
The project involves several systems or several kinds of visitors.
The last project fell short
A past project didn’t deliver what you hoped.
How a project runs
It’s a loop,
not a line.
After launch we measure, learn and improve.
We don’t launch and disappear.
- Discovery
- Design
- Development
- Delivery
Launch is just the beginning.
Related Work
Cobell Scholarship.
We redesigned the Cobell Scholarship’s digital presence, guiding Native students from eligibility to application with a clear, encouraging path into the OASIS portal.
Read the story →Not sure where
to start?
Tell us what you’re trying to do, and we’ll tell you honestly whether strategy work makes sense.