UX & UI design.
Clear paths to what people came for.
We learn what your visitors need, then design a site that gets them there. We test it with real people along the way.
What You Get
Plans your developers can build from.
You get every finding, plan and design in writing. Our designers and developers work side by side, so the site gets built as designed.
- What we learned from research
- A site map and content plan
- Wireframes and user flows
- Clickable prototypes
- Finished page designs
- A design system to build from
- Accessibility notes for WCAG 2.2 AA
- Layouts for every screen size
Our Approach
Built for how people actually behave.
A site can look great and still lose people. We watch how your visitors use it, then work out what they’re looking for, where they expect to find it and what gets in their way. The design follows from that.
We start by talking to your visitors and looking at where they drop off. That shapes the site map, which shapes the wireframes and then the final design. At every step we ask one question: can someone find what they came for?
What This Includes
Five parts of the work.
We start with research, so we know who your visitors are, what they want and what annoys them today. Every design choice after that has a reason behind it.
Accessibility is part of the design from the first sketch. We build clickable prototypes and test them with real people before any code is written, then fix whatever trips them up.
Research
Finding out who your visitors are, what they need and where they get stuck.
- Interviews and watching people use your site
- Usability testing
- Accessibility audits
- A close look at your analytics
- A look at how similar sites handle it
Site structure
Organizing your content so people can find things.
- Site maps and page categories
- User flows for the main tasks
- What goes where on each page
- Navigation menus
- Site search
Interaction design
How each page responds when someone taps, clicks or types.
- Wireframes and clickable prototypes
- Familiar patterns for menus, forms and filters
- Small details like button states and form feedback
- Animation that respects reduced-motion settings
- How layouts adapt to each screen size
Visual design
Pages that look like you and are easy to scan.
- Page designs
- Reusable components
- A clear order on every page
- Designs for phones, tablets and desktops
- A design system your developers build from
Accessibility
Making sure everyone can use what we build, including people on a keyboard or screen reader.
- Designs that meet WCAG 2.2 AA
- Screen reader support
- Full keyboard navigation
- Readable color contrast and type
- Alt text and captions
When You Need This
Signs it’s time to fix the design.
People get stuck
Visitors give up before they call, buy or sign up.
It looks dated
Your site looks old or generic and doesn’t feel like you.
You have accessibility rules to meet
You need WCAG 2.2 AA so everyone can use your site.
It’s a complex build
You’re building something with a lot of moving parts.
How a project runs
It’s a loop,
not a line.
After launch we measure, learn and improve.
We don’t launch and disappear.
- Discovery
- Design
- Development
- Delivery
Launch is just the beginning.
Related Work
Hoffman Estates Park District.
We partnered with Hoffman Estates Park District to create a modern, community-focused website with seamless RecTrac integration and interactive park maps.
Read the story →Ready to make it
easier to use?
Tell us who uses your site and where they get stuck.