Kentucky Music Trail.

Industry: Arts & Culture
Services: Animation · Branding · Copywriting · Social Campaigns · Strategy · Web Design · Web Development
Platform: WordPress
Integrations: Marketing Automations
Website: kymusictrail.com (opens in a new tab)

The project

Kentucky Music Trail celebrates the state’s diverse soundscape through a modern brand, website, and engaging campaigns.

The result

Visit Ashland: met every deadline on a strict timeline; the work “completely blew past our expectations”

A mandolin in its open case on a patterned rug, from above.

Kentucky Music Trail screenshot with the words, Listen Up, Get Down.

Website section featuring venues and sites across Kentucky’s countryside

Interactive trail map showing music venue locations across Kentucky

Play It Loud, Play It Proud section showcasing Kentucky musicians

Kentucky Is All Music homepage hero with rolling hills landscape

Sounds of Kentucky section featuring music genres from bluegrass to hip hop

Hand holding smartphone displaying Kentucky Music Trail mobile website

Tri-fold brochure mockup showing front cover and interior panels

Tri-fold brochure mockup showing alternate interior panel arrangement

Complete brochure design layout with all panels displayed

Fresh Sounds campaign poster featuring Stapleton and Steaks tagline in subway station

Fresh Sounds campaign poster featuring Loretta and Lasagna tagline in subway station

Fresh Sounds and Hot Browns campaign poster in illuminated subway display

Silhouette of musicians performing on stage in atmospheric blue lighting

Mobile homepage with Listen Up Get Down headline and musician imagery

Mobile view of All Around the Countryside venues section

Mobile view of Play It Loud, Play It Proud artists section

Mobile view of So Much to Experience section with historic theater interior

Mobile interactive map with Drop a Pin and Hit Play headline

Mobile view of digital passport feature for tracking trail visits

Mobile view of Kentucky Is All Music section with rolling hills

Mobile view of From the Highways to the Hollers concert venues section

Mobile view of Upcoming Jamborees section featuring Louder Than Life festival

Billboard mockup with Bigger Than Banjos tagline on orange background

Billboard photo showing Listen Up Get Down campaign against blue sky

Street-level billboard displaying Bigger Than Banjos campaign with pedestrian

Next project

Start a projectLouisville, Kentucky · Monday to Friday, 9 to 5

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