Kentucky Music Trail.
At a glance
- Industry
- Arts & Culture
- Services
- Animation · Branding · Copywriting · Social Campaigns · Strategy · Web Design · Web Development
- Platform
- WordPress
- Integrations
- Marketing Automations
The project
Kentucky Music Trail celebrates the state’s diverse soundscape through a modern brand, website, and engaging campaigns.
The result
Visit Ashland: met every deadline on a strict timeline; the work “completely blew past our expectations”
The work
Desktop and phone
Venues, artists and a map of the whole trail.
Screen 01 of 03
More of the work
Website
kymusictrail.com on desktop and phone: the venues, the artists, the festivals and a passport that rewards visits along the trail.
Identity
A script wordmark in burnt orange and gold, and photography of musicians washed in a single color, as it runs behind the site's sections.
Brochure
A tri-fold that carries the campaign onto paper: Listen up, get down on the cover, the trail's sites and artists inside, and a QR code that starts the journey online.
Transit posters
Fresh Sounds pairs a Kentucky musician with a Kentucky dish — Stapleton and steaks, Loretta and lasagna, fresh sounds and Hot Browns — drawn in line, here in a subway station.
Billboards
Bigger than banjos and Listen up, get down at billboard scale, each with the wordmark, the Team Kentucky mark and kymusictrail.com.
