Brand & Identity
Visual systems that elevate your organization.
Brand strategy, visual identity, and design systems that connect with your audience authentically while elevating your presence.
Go DeeperOur Approach
We don’t just make things look good.
Your brand is how people experience your organization. We create visual systems and brand experiences that reflect who you are and resonate with who you serve—built on strategy, executed with craft.
We make sure they mean something. Brand work starts with strategy: understanding your organization, your audience, and what makes you distinct. Then we create visual systems that express that strategy with craft and intention.
What This Includes
Four pillars of brand excellence.
- Brand positioning and messaging
- Audience research and personas
- Competitive landscape analysis
- Value proposition development
- Brand voice and tone guidelines
- Logo design and brand marks
- Color systems and typography
- Visual language and style
- Photography and imagery direction
- Iconography and illustration
- Component libraries
- Pattern documentation
- Usage guidelines
- Accessibility standards
- Responsive frameworks
- Marketing materials
- Digital templates
- Print collateral
- Environmental graphics
- Brand guidelines documentation
Our Approach
Brand isn’t just a logo or a color palette. It’s the entire system of how you present yourself to the world. We start with strategy—understanding who you are, who you serve, and what makes you different.
Every decision serves purpose. Every element works as part of a cohesive system. Nothing feels arbitrary.
When You Need This
Signs that brand work should come first
Identity Mismatch
Your visual identity doesn’t reflect who you’ve become.
Inconsistency
You lack consistency across touchpoints and channels.
New Launch
You’re launching something new and need a strong foundation.
Dated or Generic
Your brand feels generic, dated, or fails to stand out.
What You Get
Deliverables that define your presence.
Every engagement produces a comprehensive brand system your team can use consistently across every touchpoint.
Related Work
Brands we’ve built.
Jack Daniel's & Coca-Cola
Jack Daniel's & Coca-Cola partnership creates a bold ready-to-drink beverage with a new engaging digital experience.
Kentucky Music Trail
Kentucky Music Trail celebrates the state's diverse soundscape through a modern brand, website, and engaging campaigns.
EKCEP
EKCEP connects Eastern Kentucky job seekers with meaningful employment through a streamlined, impactful digital platform.
American Cancer Society – Purses…
We partnered with the American Cancer Society to elevate their Purses, Pouts, & Pearls fundraiser through creative branding.
Ready to elevate
your brand?
Let’s start with a conversation about who you are and how you want to be seen.