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Jack Daniel’s & Coca-Cola.

At a glance

Industry
Food & Beverage
Services
Animation · Copywriting · Strategy · Web Design · Web Development
Platform
WordPress
Integrations
Business APIs
Website
jackdaniels.com (opens in a new tab)

The project

Jack Daniel’s & Coca-Cola partnership creates a bold ready-to-drink beverage with a new engaging digital experience.

The pictures

A video of Jack & Coke
Interactive product selector inviting users to choose their can and toast to something new
Lifestyle photography showcasing the product as a social companion that travels with you
Bold brand messaging highlighting the ready-to-drink experience
Social engagement section encouraging fans to share their moments with #bornready
Product showcase featuring Original and Zero Sugar variants with lifestyle imagery
Brand storytelling section featuring two people toasting with Jack Daniel’s & Coca-Cola cans
Drink of the People brand story section featuring diverse group enjoying the product
Hero section showcasing the product can with interactive Click to Sip element
Still Making History origin story section with product being poured over ice
Mobile hero view featuring The Perfect Match headline with product can
Mobile Taste That Travels product section with lifestyle imagery
Mobile social media section Old Friends, New Places with #bornready hashtag
Mobile Still Making History origin story section
Mobile product selector with Select Your Can interactive feature
Mobile A Shared Dialect section with toast imagery

Next project

Kentucky Music Trail
Start a projectLouisville, Kentucky · Monday to Friday, 9 to 5

Tell us what
isn’t working.

No pitch deck. Just an honest conversation.Rather talk? Call 502.653.5977