Vibe Coffee
Vibe Coffee
Vibe Coffee began with one taste-bud-shattering sip of locally roasted specialty coffee, sparking a passion for bringing great coffee to the Elizabethtown community. The dream was real, but the brand needed to be defined—that’s where we stepped in. We worked with Vibe Coffee to develop their full brand identity, messaging, and custom window artwork for their first location in 2013. Now with two thriving locations, Vibe Coffee continues to bring great coffee and a welcoming atmosphere to its growing customer base.
Branding and Identity
We developed the complete branding and identity for Vibe Coffee, capturing the passion and authenticity that defined their dream. The brand mark was crafted to be inviting, bold, and modern—reflecting the love for high-quality coffee and the vibrant community that Vibe serves. The visual identity incorporated clean lines, a warm color palette, and an approachable tone to create a cohesive look across all touchpoints.
Window Art and In-Store Design
For their first location, we created custom window artwork that showcased the spirit of Vibe Coffee, making the storefront a welcoming and visually striking feature in the community. The design aimed to draw people in, encouraging passersby to experience the atmosphere and quality of Vibe Coffee firsthand.
Packaging and Merchandise
We also extended the brand identity into product packaging and merchandise. From coffee bags to branded mugs and apparel, we ensured that every piece of packaging and merch carried the same thoughtful design elements that made Vibe Coffee unique. This helped reinforce brand recognition and gave customers a way to take a piece of the experience home with them.
Impact and Growth
Since launching their brand with our support, Vibe Coffee has grown to include a second location, continuing to focus on the art of growing, selecting, and roasting great coffee. The branding and identity we created have remained central to their community presence, helping Vibe Coffee to maintain a consistent and compelling image as they expand.