American Cancer Society – Hope Gala

The American Cancer Society’s Hope Gala is a prestigious fundraising event aimed at supporting the fight against cancer. Our work focused on rebranding the event, with the goal of repositioning it to raise greater awareness and increase fundraising efforts. Through this rebrand, we aimed to amplify the importance of the Hope Gala and its mission to generate support for life-saving cancer research and services.

Rebranding for Greater Awareness

Our rebranding work for the Hope Gala included repositioning the event to appeal to a wider audience and highlight its impactful mission. The rebrand focused on creating a refreshed visual identity that felt inspiring, sophisticated, and closely aligned with the American Cancer Society’s values. By enhancing the event’s positioning, we aimed to boost engagement and attract more attendees and donors.

Collateral Design

In addition to rebranding, we designed a range of collateral to support the event. This included event invitations, promotional materials, and informational brochures that were visually consistent and compelling. The goal was to create a cohesive set of materials that raised awareness about the Hope Gala, effectively communicated its purpose, and motivated potential attendees and donors to contribute to the cause.