Nicholson and Becht Orthodontics
Nicholson and Becht Orthodontics, located just across the bridge in Southern Indiana, has been providing excellent orthodontic care for over 30 years. Known for their dedication to patient respect and excellence in orthodontic services, they combine decades of expertise with the latest techniques and state-of-the-art equipment to deliver top-notch results. Our role was to craft a digital experience that mirrors their commitment to quality care, making it easier for patients to connect, learn, and take action.
Branding and Identity
We worked on creating a refreshed branding and identity for Nicholson and Becht Orthodontics. This involved developing a cohesive visual identity that reflected their values of professionalism, care, and community focus. From logo design to color palettes and typography, we ensured that every element conveyed the welcoming and modern character of their practice. The new branding helped establish a consistent and recognizable look across both digital and physical touchpoints.
Strategy and Website Development
We developed a comprehensive strategy for Nicholson and Becht Orthodontics, focusing on how to best convey their decades of experience and dedication to patient care. The website was designed to be user-friendly, informative, and reflective of the practice’s welcoming environment. Our goal was to create a platform that makes it easy for prospective patients to learn about services, schedule appointments, and understand what sets Nicholson and Becht apart.
Copywriting
We crafted engaging copy that communicated the care and professionalism Nicholson and Becht provide to each patient. The writing emphasized their experience, modern techniques, and approachable care, ensuring that every patient feels respected and confident in their treatment choice. The tone was warm, inviting, and informative, building trust with both new and returning patients.
Design for Patient Engagement
The visual design of the Nicholson and Becht website was created to reflect the practice’s professional yet friendly demeanor. We used a clean and modern aesthetic, complemented by high-quality images and intuitive navigation. The design prioritized easy access to information, with clear calls to action that guide patients through learning about treatment options, booking consultations, and accessing patient resources.
Development
We built the website to be fully responsive, ensuring an optimal experience across all devices. This included smooth navigation, quick load times, and a straightforward appointment booking process. The site was developed with the patient experience in mind, ensuring that everything from finding information to scheduling a visit was as easy and convenient as possible.