La La Land
La La Land is a renowned analog/digital recording studio based in Louisville, Kentucky, offering artists a creative haven built around a vintage Trident TSM40 board and an array of classic analog gear. With a 2500-square-foot tracking room and a history of hosting notable artists, La La Land provides an ideal setting for music production, from demos to fully finished projects. Our task was to develop a digital experience that matched the studio’s legacy and supported its growth in the local and regional music scene.
www.lalalandsound.com
Strategy and Website Development
We crafted a comprehensive strategy for La La Land, focusing on communicating their unique value as a creative space for musicians. The website was designed to highlight the studio’s exceptional equipment, experienced production services, and its inspiring environment. Our approach centered on making the site both visually compelling and easy to navigate, helping potential clients connect with La La Land and understand the breadth of services available.
Copywriting
The copy was designed to tell the story of La La Land’s history, gear, and the countless artists who have passed through its doors. We focused on capturing the spirit of creativity and collaboration that defines the studio, using a tone that resonated with musicians and producers alike. The writing emphasized La La Land’s capabilities, including recording, mixing, mastering, and connecting artists with top regional session players.
Design for Artist Engagement
The design of the La La Land website needed to be as creative and inspiring as the studio itself. We used rich imagery of the studio space, equipment, and past sessions to bring the experience to life online. The aesthetic was a blend of vintage charm and modern functionality, reflecting the studio’s mix of analog warmth and cutting-edge digital capabilities. Clear calls to action encouraged artists to book studio time or reach out for more information.
Development
The website was developed to be fully responsive, ensuring a seamless experience across all devices for artists looking to learn more or book time at the studio.
Supporting Social Campaigns
To complement the website launch, we created a series of supporting social media campaigns aimed at increasing brand awareness and driving traffic to the site. These campaigns highlighted La La Land’s unique features, shared behind-the-scenes content, and celebrated the artists who have recorded there, all while encouraging engagement and inspiring musicians to book their next session. We prioritized speed, easy navigation, and a visually immersive experience, providing users with the essential details while capturing the studio’s unique vibe.