Kentucky Music Trail
Kentucky is more than bluegrass — it’s a living, breathing mixtape of genres and generations. In collaboration with Visit Ashland and Team Kentucky, Prolific set out to establish the Kentucky Music Trail: a statewide initiative designed to honor the past while amplifying the sounds of today and promoting discovery of the state’s musical legacy. From building the brand from the ground up to launching a fully integrated campaign, we helped transform a concept into a cultural movement.
www.kymusictrail.com
The Challenge
Bring to life a statewide music initiative celebrating Kentucky’s soundscape — past, present, and future.
What We Did:
Brand Identity
We built a full brand identity system from the ground up — logo, typography, color palette, visual language — designed to honor Kentucky’s musical roots while striking a modern, genre-defying tone.
Website
We designed and developed a custom website that acts as the digital front door for the Trail — merging storytelling, discovery tools, and seamless UX to guide users through locations, sounds, and trip planning.
Digital Passport
We created an interactive, mobile-first passport experience that gamifies travel across the Trail — encouraging check-ins, rewarding exploration, and tracking user milestones with ease and delight.
Campaign Development
From big-picture messaging to activation strategy, we developed a campaign that lived across digital, print, and out-of-home — built to drive awareness, tourism, and cultural pride across Kentucky.
Out-of-Home
We designed bold, eye-catching OOH creative — from roadside billboards to downtown signage — to meet audiences in real life with visuals that turn heads and celebrate the sound of place.
UX & Content Strategy
We mapped the user journey from first click to road trip — ensuring that the experience was intuitive, engaging, and aligned with traveler mindsets. Our content strategy connected emotion with action, making the Trail easy to explore and impossible to forget.
Our Impact
Our Prolific Approach
We took a statewide idea and turned it into a movement — crafting a brand that’s bold, modern, and rooted in Kentucky’s heritage. From digital experiences to location signage, every moment of the trail was designed for discovery, pride, and playlist-worthy vibes.
“Loved working with Prolific Digital! Their communication throughout the project was unmatched! They delivered over and above what we imagined they could. Not only is their work spectacular, we feel like we have made lifelong friends. Can’t recommend working with Prolific enough!”
— Brandy Clark, Visit Ashland