Elixir Kombucha
Elixir Kombucha was a passion project where we donated our time and expertise to support a small startup business in Louisville, KY. Our proposed approach aimed to establish a solid digital presence for Elixir Kombucha while boosting their growth in the local market. We focused on highlighting the brand’s story and creating a seamless path to purchase for customers.
Full Website Design
We proposed designing a full website for Elixir Kombucha that would focus on telling the brand’s story in an engaging way while making it easy for customers to purchase their favorite kombucha. The proposed design included intuitive navigation and clear calls to action, helping visitors learn more about Elixir Kombucha and easily make a purchase.
In-Store Activations and Brand Awareness
Beyond the digital presence, we proposed various in-store activations and brand awareness efforts. This included designing posters, end caps, and other promotional materials to attract attention and communicate the product’s value. These in-store elements were crafted to help Elixir Kombucha stand out and create a memorable experience for shoppers.
Strategic Positioning for Distribution
We also proposed strategic positioning for Elixir Kombucha to help them secure deals with distributors. By crafting a cohesive brand narrative and highlighting the benefits of Elixir Kombucha, our approach aimed to support the business in expanding its footprint and reaching new customers through broader distribution channels.
