American Cancer Society – Purses, Pouts, & Pearls
At Prolific Digital, we believe in using our creative expertise to make a difference, which is why we were honored to partner with the American Cancer Society for their Purses, Pouts, & Pearls event. This annual fundraiser blends fun and philanthropy, offering guests the chance to win designer handbags while raising critical funds for cancer research and support programs. Our team provided a full suite of creative services, reimagining the event’s branding and promotional materials to elevate its impact. From crafting a refreshed event logo and cohesive visual identity to designing vibrant digital assets and print collateral, we ensured every touchpoint felt polished, inviting, and aligned with the ACS mission. The result? A standout brand presence that captured the energy of the event and drove record-breaking attendance. This collaboration showcased our passion for creating meaningful work that not only looks great but truly makes an impact in the communities we serve.
The Challenge
Elevate a beloved annual fundraiser into a standout brand experience — to drive both attendance and dollars raised.
What We Did:
Logo & Identity Refresh
We modernized the event’s visual identity with a refreshed logo that balanced elegance with energy — creating a mark that felt both polished and playful, perfectly aligned with the spirit of the event.
Event Branding
We developed a cohesive brand system for the event — including color palette, typography, patterns, and visual treatments — to ensure consistency across every touchpoint, from invitations to on-site signage.
Print Collateral
From programs and signage to donor cards and branded backdrops, we designed print materials that elevated the guest experience while reinforcing the brand’s vibrancy and purpose throughout the venue.
Digital Campaign
We crafted digital assets for use across social media, email, and web — driving awareness, excitement, and ticket sales with a bold, scroll-stopping presence that turned heads and clicked hearts.
Illustration
We created custom, hand-drawn illustrations to bring warmth, personality, and charm to the brand — helping the event stand out visually while deepening emotional connection with the audience.
Voice & Messaging
We developed a confident, cheeky voice to craft headlines and taglines that felt spirited, on-mission, and unmistakably Purses, Pouts, & Pearls.
Our Impact
Our Prolific Approach
By pairing custom illustrations with a bold color palette and Shania-inspired messaging, we turned a typical charity event into a can’t-miss moment. Strategic storytelling + elevated design = measurable impact that gave back.
“I cannot speak highly enough of Prolific and their incredible team! Working with them was an absolute pleasure. They consistently went above and beyond to truly understand our organization’s mission and goals. They developed a brand that not only aligned perfectly with our vision and culture, but also crafted a portfolio of materials that far exceeded our expectations. Their professionalism, creativity, and attention to detail were truly outstanding, and the results have made a significant, positive impact on our organization. I wholeheartedly recommend Prolific Digital!”
— Bailey Porter, American Cancer Society