Louisville Orchestra

The Louisville Orchestra represents the heart of our city’s cultural fabric, and we wanted to create a digital experience worthy of their artistry. For our pitch, we envisioned an immersive experiential redesign of their website—a site that would let users become conductors of their own orchestra. The homepage would provide an interactive experience where every mouse movement or keystroke played a note in sequence, allowing visitors to create music. This concept aimed to reflect the energy, creativity, and excitement of the orchestra.

Immersive Design Focus

Our primary focus for the Louisville Orchestra pitch was on design. We aimed to create an engaging experience right from the initial landing page, where users would be welcomed with an interactive feature that made them part of the orchestra. This immersive aspect allowed visitors to feel like they were conducting the music themselves, creating an emotional connection with the orchestra’s work.

Website Features

Beyond the immersive landing page, the rest of the site was designed to elevate the Orchestra and Louisville as a whole. The website featured areas dedicated to telling the Orchestra’s story, highlighting upcoming events, facilitating ticket purchases, and supporting eCommerce—all crafted to bring the magic of the Louisville Orchestra to life online. Our approach was centered on creating an experience that not only celebrated the orchestra’s performances but also made it easy for the community to engage, participate, and support their work