Zoom

Zoom is set on establishing an inclusive culture that sparks belonging, increases equity, and celebrates their diverse, global community. Driven by their focus on cultivating a culture around their value of care, we collaborated with a partner agency on a meaningful project aimed at supporting Zoom’s Diversity and Inclusion initiatives. This effort was led in collaboration with a partner agency to create a platform that emphasizes Zoom’s commitment to inclusivity, aiming to amplify diverse voices and foster an inclusive environment within the company and beyond.

www.zoom.com/en/blog/zoom-dei-inaugural-report

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Zoom logo
Desktop design for Zoom, showing a two column pattern with brushstroke lettering saying
Desktop design for Zoom, showing numerical callouts and a featured image of a man working on a laptop

Development Partnership

In this project, we worked exclusively as the development partner, collaborating closely with the partner agency spearheading the Diversity and Inclusion effort. Our role was to take the creative and strategic vision provided by the partner agency and transform it into a functional, user-friendly digital platform. We focused on delivering a technically robust solution that seamlessly supported Zoom’s initiative, from front-end interaction to back-end stability, ensuring a smooth and impactful user experience for all participants.

Desktop design for Zoom, showing chief diversity officer Damien Hooper-Campbell and his biography.
Desktop design for Zoom, showing a gallery of four staggered images with a headline that ways
Desktop design for Zoom, showing a two column design with typography on the left and three photographs on the right.
Desktop design for Zoom, showing links to employee resource groups and blog and news article navigation

Technical Implementation

The project required careful implementation of features that would enhance user interaction while emphasizing accessibility and inclusiveness. We ensured that the platform was built to be scalable, responsive, and compliant with accessibility standards, allowing the Diversity and Inclusion messages to reach a broad audience effectively. By focusing on high-quality coding practices, our goal was to create a secure and reliable platform that facilitated meaningful engagement.

Responsive design for Zoom, showing a call to action to view their DEI report and a custom circular stamp that says
Responsive design for Zoom, showing numerical callouts and a featured image of a man working on a laptop
Responsive design for Zoom, showing a headline and featured image of three curly haired women holding a Pride flag
Desktop design for Zoom, showing custom icons created to show their principles.
Desktop design for Zoom, showing a brush painted-style illustration of the word
Responsive design for Zoom, showing logos for their Employee Resource Groups