Woodford Reserve

Woodford Reserve is a premium small-batch Kentucky straight bourbon whiskey, produced by the Brown-Forman Corporation in Woodford County, Kentucky. Known for its quality, craftsmanship, and rich flavor notes, Woodford Reserve has a storied history, with distilling beginning as early as 1812. It is officially tied to the Kentucky Derby, releasing special commemorative bottles annually to celebrate the event. We were tasked with creating an engaging digital experience to elevate their new Flavor Note Collection and celebrate their association with the Kentucky Derby. Our goal was to highlight the intricate flavor profiles of Woodford Reserve’s offerings while capturing the elegance and excitement of Derby season.

Desktop design for Woodford Reserve's Flavor Note Collection showing the landing page and navigation bar

Desktop design for Woodford Reserve's Flavor Note Collection, image gallery

Desktop design for Woodford Reserve's Flavor Note Collection, interactive flavor wheel

Desktop design for Woodford Reserve's Flavor Note Collection, recipe cards

Desktop design for Woodford Reserve's Flavor Note Collection, two column section with featured image textures

Flavor Note Collection Landing Page

To support the launch of the Flavor Note Collection, we developed a landing page that brings the rich flavors of Woodford Reserve to life. The page was designed to guide visitors through the various flavor notes, providing an immersive experience that deepened their appreciation of the craftsmanship behind each bottle. Lively imagery and detailed descriptions showcased the unique characteristics of the Flavor Note Collection, encouraging users to explore and discover more about the product.

Desktop design for Woodford Reserve's Flavor Note Collection, showing the bio for designer Anifa Mvuemba of Hanifa.

Desktop design for Woodford Reserve's Flavor Note Collection, showing an interactive couture and flavor carousel

Desktop design for Woodford Reserve's Flavor Note Collection, call to action with purchase buttons

Impact and Engagement

Our work resulted in an engaging and visually rich landing page and campaign that not only drew attention to the Flavor Note Collection but also resonated with the Derby audience. The combination of immersive visuals, detailed storytelling, and the cultural connection to the Kentucky Derby helped Woodford Reserve strengthen its brand identity and create a deeper emotional connection with its audience.

Responsive design for Woodford Reserve's Flavor Note Collection, landing page and navigation

Responsive design for Woodford Reserve's Flavor Note Collection, product imagery

Responsive design for Woodford Reserve's Flavor Note Collection, interactive flavor wheel

Responsive design for Woodford Reserve's Flavor Note Collection, bio for designer Anifa Mvuemba of Hanifa

Responsive design for Woodford Reserve's Flavor Note Collection, showing overlapping images of textured fruit and fabric and the headline

Responsive design for Woodford Reserve's Flavor Note Collection, call to action with purchase buttons