Tequila Herradura

Tequila Herradura is a brand steeped in tradition, producing 100% agave tequila since its founding in 1870 in Amatitán, Jalisco, Mexico. Our goal was to create a digital experience that honored Herradura’s deep heritage while introducing the brand to a global audience. We worked to capture the craftsmanship and authenticity that make Herradura special, crafting an online platform that is visually striking, informative, and celebrates the brand’s historic legacy.

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Tequila Herradura logo
Desktop design for Tequila Herradura, showing an interactive carousel of cocktails
Desktop design for Tequila Herradura, showing the single product page design featuring a bottle of Silver Tequila and a description.
Desktop design for Tequila Herradura, showing the animated timeline that illustrates the process of creating tequila.
Desktop design for Tequila Herradura, showing a side-by-side layout with text on the left and an image of a citrus tree on the right.

New Digital Experience

We developed a new digital experience for Tequila Herradura, ensuring that the design honored their established brand guidelines while showcasing their heritage. The website was built to accommodate major global markets, with flexible language and regional content capabilities. The visual design highlighted Herradura’s authentic Mexican roots and its tradition of quality, offering a rich and immersive user experience.

Desktop design for Tequila Herradura, showing the featured image and hero section of the Cocktails page.
Desktop design for Tequila Herradura, showing the animated timeline of Casa Herradura's history.
Desktop design for Tequila Herradura, showing a cocktail recipe with a floating drink in a glass
Desktop design for Tequila Herradura, showing the interactive Tasting Menu where you can filter cocktails by ingredient or flavor.
Responsive design for Tequila Herradura, showing the homepage hero and a call to action button labelled
Responsive design for Tequila Herradura, showing a full bleed image and a circular button
Responsive design for Tequila Herradura, showing how the Product Carousel functions on mobile devices.
Responsive design for Tequila Herradura, showing how the cocktail carousel works on mobile devices
Responsive design for Tequila Herradura, showing the featured video with pink overlapping headlines and an animated lime green button.
Responsive design for Tequila Herradura, showing the Timeline section covering the milestones of the house history.

Product Locator Experience

To ensure that Herradura enthusiasts could easily find their favorite tequilas, we implemented a product locator feature. This tool helps consumers locate Herradura products in nearby stores, turning online interest into immediate opportunities for purchase.

Desktop design for Herradura Tequila, showing the Shopping Assistant chat window.
Desktop design for Herradura Tequila, showing the Shopping Assistant chat window with pins showing local retailers.
Responsive design for Herradura Tequila, showing the Shopping Assistant chat window.
Responsive design for Herradura Tequila, showing the Shopping Assistant chat window.
Responsive design for Herradura Tequila, showing the Shopping Assistant chat window with location pins for local retailers.

ePremise Experience

We also integrated an ePremise feature, allowing users to purchase Herradura tequila directly through partnered online retailers. This ensured that Herradura’s quality tequila was available globally, bridging the gap between brand discovery and product acquisition.

Desktop design for Herradura Tequila, showing the Shopping Assistant chat window with a selection of products.
Desktop design for Herradura Tequila, showing the Shopping Assistant chat window with a listing of online retailers.
Responsive design for Herradura Tequila, showing the Shopping Assistant chat window with a selection of products.
Responsive design for Herradura Tequila, showing the Shopping Assistant chat window.
Responsive design for Herradura Tequila, showing the Shopping Assistant chat window listing online retailers.

Age Gate Implementation

As part of compliance for an alcoholic beverage brand, we implemented an age gate to verify users’ legal drinking age. This ensured a smooth yet compliant browsing experience, aligning with legal requirements while providing easy access to brand content.