
Tequila Herradura
Tequila Herradura is a brand steeped in tradition, producing 100% agave tequila since its founding in 1870 in Amatitán, Jalisco, Mexico. Our goal was to create a digital experience that honored Herradura’s deep heritage while introducing the brand to a global audience. We worked to capture the craftsmanship and authenticity that make Herradura special, crafting an online platform that is visually striking, informative, and celebrates the brand’s historic legacy.






New Digital Experience
We developed a new digital experience for Tequila Herradura, ensuring that the design honored their established brand guidelines while showcasing their heritage. The website was built to accommodate major global markets, with flexible language and regional content capabilities. The visual design highlighted Herradura’s authentic Mexican roots and its tradition of quality, offering a rich and immersive user experience.











Product Locator Experience
To ensure that Herradura enthusiasts could easily find their favorite tequilas, we implemented a product locator feature. This tool helps consumers locate Herradura products in nearby stores, turning online interest into immediate opportunities for purchase.





ePremise Experience
We also integrated an ePremise feature, allowing users to purchase Herradura tequila directly through partnered online retailers. This ensured that Herradura’s quality tequila was available globally, bridging the gap between brand discovery and product acquisition.






Age Gate Implementation
As part of compliance for an alcoholic beverage brand, we implemented an age gate to verify users’ legal drinking age. This ensured a smooth yet compliant browsing experience, aligning with legal requirements while providing easy access to brand content.
