el Jimador Tequila

el Jimador is celebrated for its 100% agave tequila, embodying the spirit and heritage of Mexican craftsmanship. Our mission was to create an immersive digital experience that not only showcased the authenticity of el Jimador but also made it easily accessible to a global audience. By capturing the vibrant culture of this iconic tequila, we aimed to engage consumers worldwide, making the brand’s story both informative and visually captivating.

www.eljimador.com

/////
el Jimador logo
Desktop design for el Jimador Tequila, showing the product carousel
Desktop design for el Jimador Tequila, showing the headline
Desktop design for el Jimador Tequila, showing the age gate form design
Desktop design for el Jimador Tequila, showing a featured image with the headline

New Digital Experience

We developed a new digital experience for Tequila Herradura, ensuring that the design honored their established brand guidelines while showcasing their heritage. The website was built to accommodate major global markets, with flexible language and regional content capabilities. The visual design highlighted Herradura’s authentic Mexican roots and its tradition of quality, offering a rich and immersive user experience.

Desktop design for el Jimador Tequila, showing the cocktail recipe carousel
Desktop design for el Jimador Tequila, showing the success message after filling out the subscribe form
Desktop design for el Jimador Tequila, showing the cocktail filter page that lets you search for cocktails by name, ingredient, or flavor
Desktop design for el Jimador Tequila, showing a featured animated gif of a grapefruit dripping into a coupe glass
Responsive design for el Jimador Tequila, showing the main homepage including an Our Products button
Responsive design for el Jimador Tequila, showing the product carousel
Responsive design for el Jimador Tequila, showing the headline
Responsive design for el Jimador Tequila, showing a full width animation of a paloma being poured and the headline
Responsive design for el Jimador Tequila, showing a full width image of an agave grower and a text section with a background pattern of el Jimador's coa logo.
Responsive design for el Jimador Tequila, showing a cocktail recipe on mobile devices.
Background image of a bottle of El Jimador with cocktail ingredients on a cutting board

The prolific team managed this project successfully on a condensed timeline. The project was delivered in a appropriate timeframe and looked beautiful. The team kept us up to date on all timelines and were ver responsive to our comments and concerns.

Clutch.io

ePremise Experience

To further extend accessibility, we integrated an ePremise feature that enabled users to purchase el Jimador directly through various online retailers. This streamlined access ensured that el Jimador was available to a broad international audience, bridging the gap between online discovery and product purchase.

Desktop design for el Jimador Tequila, showing the Shopping Assistant window product selection screen
Desktop design for el Jimador Tequila, showing the Shopping Assistant window location selector
Mobile design for el Jimador Tequila, showing the Shopping Assistant window product selector
Mobile design for el Jimador Tequila, showing the Shopping Assistant window location selector
Mobile design for el Jimador Tequila, showing the Shopping Assistant window online retailers

Product Locator Experience

To support product accessibility, we implemented a product locator feature that allows consumers to easily find el Jimador tequilas in local stores. This tool was designed to turn interest into immediate action, helping tequila enthusiasts quickly locate their preferred products.

Age Gate Implementation

As with all alcoholic beverages, ensuring compliance with age restrictions was a priority. We implemented an age gate that verified the legal drinking age of visitors before granting access to the site, making sure that the browsing experience remained compliant while being smooth and user-friendly.

Background image of a bottle of El Jimador with cocktail ingredients on a cutting board

This company was unique in that they specialized in web design and were local. Prolific has a very nymble team that are prepared to deal with any situation.

Clutch.io

Season of Asada

A typography section for el Jimador's Season of Asada campaign
Explanation of an asada gathering for el Jimador's Season of Asada campaign
English logo for el Jimador's Season of Asada campaign
Alternative English logo for el Jimador's Season of Asada campaign

Landing Page

Desktop design for el Jimador's Season of Asada campaign
Desktop design for the recipe section of el Jimador's Season of Asada campaign
Desktop design of the cocktail section for el Jimador's Season of Asada campaign
Desktop design of the music playlist for el Jimador's Season of Asada campaign
Desktop design of the How to Prepare section for el Jimador's Season of Asada campaign, featuring a little lime as a separator
Desktop design of the cocktail recipe for el Jimador's Season of Asada campaign
Desktop design for el Jimador's Season of Asada campaign
Desktop design of a fresh margarita recipe for el Jimador's Season of Asada campaign

Point of Purchase and Social