Dead by Daylight

Dead by Daylight was a passion project inspired by the love of gaming, Halloween, and all things horror shared by many members of our team. We wanted to bring this enthusiasm to life by creating something fun and engaging that expresses our appreciation for the horror genre. This project allowed us to explore the intersection of creativity and fandom, combining design, storytelling, and digital experiences to celebrate our shared passions.

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Desktop design for Dead by Daylight, showing different DBD characters in a masonry layout
Desktop design for Dead by Daylight, showing an image gallery carousel of in-game footage

Concept Creation and Branding

We conceptualized and branded this fan project, drawing from the aesthetic of classic horror themes and the unique tone of Dead by Daylight. The branding was crafted to immerse users in the world of horror—drawing on eerie visuals, iconic horror elements, and a chilling color palette. Our goal was to create a brand identity that would resonate with both fans of the game and the horror genre at large.

Desktop design for Dead by Daylight, showing a two column section with an in-game screenshot and logos for player items and power-ups.
Desktop design for Dead by Daylight, showing a background image section with a stylized headline that says

Design and Animation for Immersive Experience

The design and animation were centered around creating an immersive and atmospheric experience that would draw in horror fans. We employed dark, moody visuals combined with animated and interactive elements that made the user feel like they were part of a horror story. The interface was crafted to evoke suspense and tension, ensuring that every interaction carried the same thrill and excitement that Dead by Daylight delivers.

Desktop design for Dead by Daylight, showing a two column design featuring an Overview and list on the left and fullscreen image on the right
Desktop design for Dead by Daylight, showing a two column design featuring a list of logos for compatible consoles on the left and fullscreen image on the right

Community Engagement and Fandom Celebration

We focused heavily on community engagement, tapping into the established Dead by Daylight fanbase. Our approach was to celebrate the fandom—offering interactive content, fan art showcases, and engaging narratives that allowed fans to contribute and feel a part of the project. By channeling our team’s enthusiasm for the game and the genre, we sought to create something that was not only fun for us but also a meaningful addition to the community.