Brown-Forman Foundation

The Brown-Forman Foundation was created in 2018 to deepen the company’s commitment to community impact, focusing on improving the quality of life in Louisville, Kentucky, and beyond. Our task was to create a new digital experience for the Foundation, bringing the design in line with Brown-Forman’s overall branding while also streamlining the grant application process. Our goal was to make the application process more accessible and efficient for organizations seeking funding.

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Brown-Forman Foundation logo
Desktop design showing a typography section for the Brown Forman Foundation
Desktop design showing a featured image section for the Brown Forman Foundation with a photo of two young women at a park
Desktop design showing a two column website section for the Brown Forman Foundation, titled
Desktop design showing the Guidelines + Criteria page for the Brown Forman Foundation

Website Design and Development

We designed, wrote, and developed a new website for the Brown-Forman Foundation that brought the brand’s philanthropic mission to life. The website featured a modern design that aligned seamlessly with the broader Brown-Forman brand, creating a cohesive visual identity. It emphasized the Foundation’s focus areas—education, cultural enrichment, and responsible living—through engaging visuals and clear, compelling content.

Desktop design showing a call to action section for the Brown Forman Foundation, featuring a background image and a Learn More button
Desktop design showing a timeline of partnerships for the Brown Forman Foundation
Responsive design showing the main landing page for the Brown Forman Foundation
Responsive design showing a typography section for the Brown Forman Foundation
Responsive design showing a featured image of two young women at the park for the Brown Forman Foundation
Responsive design showing a stacked image and text section for the Brown Forman Foundation
Responsive design showing the Guidelines + Criteria page for the Brown Forman Foundation
Responsive design showing the call to action section for the Brown Forman Foundation

Streamlined Grant Application Process

To improve the efficiency of the grant application process, we created a short, interactive questionnaire. This tool helps applicants determine if they qualify for funding or provides them with additional resources to explore other opportunities. By simplifying the initial application step, we made the process more approachable for nonprofits, saving them time and guiding them toward the best outcomes.

Desktop design for the Brown-Forman Foundation showing a yes/no question in the grant application questionnaire
Desktop design for the Brown-Forman Foundation showing the success message if responses to the questionnaire qualify the user for grant eligibility
Mobile design for the Brown-Forman Foundation showing the landing page for the grant application process
Mobile design for the Brown-Forman Foundation showing a yes/no question in the grant application questionnaire
Mobile design for the Brown-Forman Foundation showing the success message if responses to the questionnaire qualify the user for grant eligibility

Impact

The new digital experience not only modernized the Foundation’s online presence but also made it easier for community organizations to engage with the grant process. The refreshed branding and streamlined grant application helped increase accessibility and efficiency, enhancing the Foundation’s ability to support impactful community projects.

Brown Forman Foundation image of two young women smiling back to back at Waterfront Park

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