Brown-Forman Foundation
The Brown-Forman Foundation was created in 2018 to deepen the company’s commitment to community impact, focusing on improving the quality of life in Louisville, Kentucky, and beyond. Our task was to create a new digital experience for the Foundation, bringing the design in line with Brown-Forman’s overall branding while also streamlining the grant application process. Our goal was to make the application process more accessible and efficient for organizations seeking funding.
Website Design and Development
We designed, wrote, and developed a new website for the Brown-Forman Foundation that brought the brand’s philanthropic mission to life. The website featured a modern design that aligned seamlessly with the broader Brown-Forman brand, creating a cohesive visual identity. It emphasized the Foundation’s focus areas—education, cultural enrichment, and responsible living—through engaging visuals and clear, compelling content.
Streamlined Grant Application Process
To improve the efficiency of the grant application process, we created a short, interactive questionnaire. This tool helps applicants determine if they qualify for funding or provides them with additional resources to explore other opportunities. By simplifying the initial application step, we made the process more approachable for nonprofits, saving them time and guiding them toward the best outcomes.
Impact
The new digital experience not only modernized the Foundation’s online presence but also made it easier for community organizations to engage with the grant process. The refreshed branding and streamlined grant application helped increase accessibility and efficiency, enhancing the Foundation’s ability to support impactful community projects.