Biscuit Belly

Biscuit Belly came to us with a mission to expand their Southern-inspired brunch experience, taking it from a beloved local spot to a fast-growing franchise. We partnered with their team, to craft a digital experience that embodies their welcoming, community-focused spirit. From strategy to design and development, we brought Biscuit Belly’s labor of love to life, showcasing their mouthwatering, chef-driven dishes and the sense of togetherness that makes their restaurants special. The result? Vibrant campaigns that helped to grow with their brand.

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Biscuit Belly logo

The Biscuit Belly Project

At a glance

Decorative blue spiky shapes

Main Challenge

Biscuit Belly was rapidly expanding and needed a cohesive digital and physical presence that could grow with their brand. The challenge was to ensure the brand’s identity—rooted in Southern hospitality, bold flavors, and community—was reflected both online and in-person across a growing number of locations.

Our Approach

We began by focusing on what made Biscuit Belly unique: Southern comfort, a welcoming atmosphere, and chef-driven dishes with a fun twist. Our strategy included creating a scalable, cohesive campaigns that could support rapid franchise growth while maintaining the brand’s unique character. We also extended our work to include physical promotional materials to support in-store branding and new location launches.

Reflecting Our Principles

Our collaboration with Biscuit Belly embodied our principles of blending creativity with functional excellence. We crafted a digital and physical experience that conveyed Biscuit Belly’s welcoming and playful personality while ensuring scalability and effectiveness. The combination of in-store branding, digital campaigns, and a responsive digital platform has set Biscuit Belly up for continued success as they grow.

A table spread with breakfast dishes on Biscuit Belly-branded blue and white plates

They’re incredibly organized and timely with their responses. They want to be involved and help you succeed.

Clutch.io

Kentucky Derby Social Campaign

To boost brand awareness during one of Louisville’s busiest events, we designed and developed a comprehensive social media campaign for Derby week. This included static, animated, carousel, and story ads aimed at driving foot traffic to Biscuit Belly’s locations. The campaign captured the fun and vibrant essence of the Derby, positioning Biscuit Belly as a must-visit brunch spot for both locals and visitors.

Banner ad for Biscuit Belly's Derby campaign showing a product shot and the headline
Banner ad for Biscuit Belly, showing a product shot of a breakfast sandwich and the headline
Banner ad for Biscuit Belly, showing product shots of three bowls of gravy and the headline
Banner ad for Biscuit Belly, showing a barbecue biscuit sandwich and the caption
Window ad for Biscuit Belly, featuring product shots, a logo background, and script lettering
Window ad for Biscuit Belly, featuring product photography, script lettering with the name of
Window ad for Biscuit Belly, featuring product photography, a patterned logo background, and script lettering

New Store Opening Billboard Campaign

To support Biscuit Belly’s expansion into new markets, we created a billboard campaign to increase brand and location awareness. The billboards featured bold imagery and messaging designed to reflect the brand’s personality and create excitement about the new locations.

Billboard ad for Biscuit Belly, featuring the logo, mascot, pancake photography, location, and the slogan
Billboard ad for Biscuit Belly, featuring the logo, mascot, product photography, restaurant location, and slogan

Customer Loyalty and Birthday Campaigns

We helped Biscuit Belly strengthen customer relationships by designing a series of loyalty emails. Customers received rewards for reaching milestones, such as free food or discounts, adding an element of fun and surprise to their experience. Additionally, we launched a birthday campaign celebrating another year of Biscuit Belly. This included promotions like free food for the celebrant and special offerings for kids, such as a coloring food mat, enhancing the sense of community and customer appreciation.

Mobile coupon for Biscuit Belly's customer rewards program, featuring a call to action for free coffee
Mobile coupon for Biscuit Belly's customer rewards program, featuring a call to action for free tots.
Mobile coupon for Biscuit Belly's customer rewards program, featuring a call to action for free biscuits
Mobile coupon for Biscuit Belly's customer rewards program, featuring a call to action for free coffee
Mobile coupon for Biscuit Belly's customer rewards program, featuring a call to action for free tots
Mobile coupon for Biscuit Belly's customer rewards program, featuring a call to action for a free biscuit sandwich
Mobile coupon for Biscuit Belly's customer rewards program, featuring a call to action for free side
Mobile coupon for Biscuit Belly's customer rewards program, featuring a call to action for $5 off
Mobile coupon for Biscuit Belly's customer rewards program, featuring a call to action for a free side
Birthday ad for Biscuit Belly, featuring free bonuts!
Birthday ad for Biscuit Belly, featuring free bonuts!
Birthday ad for Biscuit Belly, featuring free bonuts!
Detail of the Biscuit Belly birthday bonuts ad, including a wave patterned background, and a 3 with a sparkling effect
Detail of the Biscuit Belly birthday bonuts ad, including a wave patterned background, and product photography
Detail of the Biscuit Belly birthday bonuts ad, including a wave patterned background, and product photography

“Peach, Please” Campaign

This campaign, inspired by Biscuit Belly’s founder, promoted their new peach dessert in a bold, memorable way. We pushed the concept into an exciting visual direction that spanned posters, social media campaigns, and targeted emails. The campaign highlighted the new dessert while keeping the brand’s signature playful tone, driving engagement and in-store visits.

Ad for the Biscuit Belly Peach Please campaign featuring an Order Now button
Ad for the Biscuit Belly Peach Please campaign featuring an Order Now button
Mobile ad for the Biscuit Belly Peach Please campaign
Mobile ad for the Biscuit Belly Peach Please campaign
Mobile ad for the Biscuit Belly Peach Please campaign
Square ad for the Biscuit Belly Peach Please campaign
Square ad for the Biscuit Belly Peach Please campaign
Square ad for the Biscuit Belly Peach Please campaign

In-Store Mural and Hiring Campaign

To further enhance the in-store experience, we designed murals that showcased the biscuit-making process in a high-level, visually appealing way. This not only added character to the space but also engaged customers with the brand story. We also created a hiring campaign that included window clings, posters, and outdoor signage to help recruit staff for new locations—reinforcing the brand’s identity while attracting new talent.

Ad for Biscuit Belly's hiring campaign, including a call to action for where to apply and a QR code
Ad for Biscuit Belly's hiring campaign, including a call to action for where to apply and a QR code
Ad for Biscuit Belly's hiring campaign, including a call to action for where to apply and a QR code
Ad for Biscuit Belly's hiring campaign, including a call to action for where to apply and a QR code
Ad for Biscuit Belly's hiring campaign, including a bulleted list of benefits
Ad for Biscuit Belly's hiring campaign, including a bulleted list of benefits
Ad for Biscuit Belly's hiring campaign, including a bulleted list of benefits
Detail of the Biscuit Belly birthday bonuts ad, including a wave patterned background, and a 3 with a sparkling effect
Detail of the Biscuit Belly birthday bonuts ad, including a wave patterned background, and product photography
Detail of the Biscuit Belly birthday bonuts ad, including a wave patterned background, and product photography

Seasonal Pumpkin Spice Bonuts Campaign

We designed an in-store video campaign for the release of their seasonal Pumpkin Spice Bonuts. The looping animation, displayed in-store, created excitement around the seasonal offering and helped drive sales. This campaign was a fun, visually engaging way to promote Biscuit Belly’s limited-time menu items.

A table spread with breakfast dishes on Biscuit Belly-branded blue and white plates

Their drive and passion is the first thing you’ll notice about Prolific. They’re hungry for work and we have plenty to give them, so I’m excited to see where they can take our creative and digital marketing to the next level as we continue to learn more about our working styles.

Clutch.io

Reflecting Our Principles

Our collaboration with Biscuit Belly embodied our principles of blending creativity with functional excellence. We crafted a digital and physical experience that conveyed Biscuit Belly’s welcoming and playful personality while ensuring scalability and effectiveness. The combination of in-store branding, digital campaigns, and a responsive digital platform has set Biscuit Belly up for continued success as they grow.